iPhone Falls Off China's Top-Selling Smartphone List in Q2 2024
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According to a report by the mobile phone market research firm Canalys, smartphone shipments in the Chinese market reached 70.5 million units in Q2 2024. This volume increased by 10% year-on-year (YoY).
During this period, Apple did not feature in the top five best-selling smartphone manufacturers in China. iPhone shipments in China plummeted by 6.7% (YoY) to 9.7 million units in Q2 2024.
“This is the first quarter in history where domestic vendors dominated the top five positions,” said Canalys Research Analyst Lucas Zhong in a written statement on Thursday (July 25, 2024).
He stated that localizing Apple Intelligence services in China will be a crucial step in the next 12 months. This is necessary because local brands are increasingly aggressively integrating generative AI into their products.
In Q2 2024, Vivo controlled 19% of the smartphone market share in China with shipments of 13.1 million units, up 15% compared to Q2 of the previous year (YoY).
Next was Oppo, with a distribution share down 1% (YoY) to 11.3 million units.
Smartphone shipments for Honor increased by 4% (YoY) to 10.7 million units, Huawei surged by 41% to 10.6 million units, and Xiaomi grew by 17% to 10 million units.
Meanwhile, combined smartphone shipments from other brands in China reached 14.8 million units, down 2% (YoY).
"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."
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