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Indonesian consumers prefer to buy foreign-made cosmetics over local products. Nielsen research, based on beauty product sales data in the third quarter of 2015, shows that 48 percent of consumers favored global cosmetic brands, while 36 percent chose local products. The remaining 16 percent had no preference.
Demand for imported cosmetics in Indonesia continues to rise, driven by the growing need for premium cosmetic brands among Indonesia's middle class. To counter competition from imported products, the government, through the Ministry of Industry, provides incentives to domestic cosmetic businesses, including tax allowances and exemption from import duties on machinery.
"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."
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