These are the best-selling sweetened condensed milk brands during Ramadan. Which one is your favorite?
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Sweetened condensed milk is one of the most consumed products by Indonesians during the month of Ramadan. This is in line with the results of a survey by Kurious-Katadata Insight Center (KIC) which shows that consumption of sweetened condensed milk in Indonesia tends to increase during the fasting month.
During Ramadan, the majority, or 55.2% of respondents, consumed more sweetened condensed milk than in other months.
Kurious-KIC also found that the most consumed brand of sweetened condensed milk by respondents during Ramadan was Frisian Flag, reaching 77%.
Next, Indomilk ranked second as the most consumed brand of sweetened condensed milk by respondents during Ramadan, at 50.9%.
Other sweetened condensed milk brands such as Cap Enaak, Nestle Carnation, Frisian Flag Omela, and Crème Castle had fewer consumers, as shown in the graph above.
The majority of respondents who consumed sweetened condensed milk during Ramadan consumed it during breaking of the fast (50.1%), followed by during the pre-dawn meal (Sahur) (27.2%), and at night (22.7%).
Sweetened condensed milk is generally consumed as a variety of dishes for breaking the fast, such as fruit ice, various juices, and others.
This survey was conducted on 731 respondents spread across various regions of Indonesia, with 58% male respondents and 42% female respondents.
More than half of the respondents were from Java Island excluding Jakarta (63.9%), followed by Jakarta (13.7%), and Sumatra (10.9%). The proportion of respondents from Sulawesi, Bali-Nusa Tenggara, Kalimantan, and Maluku-Papua ranged from 0.4% to 4.5%.
Most respondents were aged between 35-44 years (33.5%), followed by the 25-34 years group (31.1%) and the 45-54 years group (19%).
The survey was conducted from March 31 to April 8, 2023, using the computer-assisted web interviewing (CAWI) method, with a margin of error of approximately 3.62% and a 95% confidence level.
"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."
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