Adidas Became the Top Fashion Brand Choice for Indonesian Consumers in 2021
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According to the YouGov Retail Rankings 2021 report, Adidas is the most chosen fashion brand by Indonesian consumers. The German brand scored 47.3 points.
Nike ranked second with a score of 45.8 points. Levi's and Converse scored 29.3 points and 25.1 points respectively.
Uniqlo scored 23.4 points. Although in fifth place, the Japanese brand saw the highest score increase, at 4.3 points or 22.51%.
H&M and Reebok both scored 21.7 points. Puma, Vans, and Zara scored 18.6 points, 15.2 points, and 14.7 points respectively.
YouGov's ranking is based on the YouGov Brand Index, which assesses the impression, quality, value, satisfaction, and recommendations respondents gave to a brand. The calculation was conducted from September 1, 2020, to August 31, 2021.
"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."
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