Kurious-KIC: Asus is the Most Popular Laptop Brand Among Indonesian Consumers
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Asus is the most frequently used laptop brand among Indonesian consumers, according to a survey by Kurious from the Katadata Insight Center (KIC). A total of 23.3% of respondents reported frequently using an Asus laptop in the past year.
Acer is the brand that most competes with Asus in terms of usage in Indonesia. 23% of respondents frequently used an Acer laptop in the past year.
Lenovo and HP laptops were used by 16.2% and 13.7% of respondents, respectively. The usage of other laptop brands such as Samsung, Dell, Apple, Axioo, Xiaomi, MSI, and Microsoft was lower, as shown in the graph.
Not only is it the most frequently used, Asus was also named the most popular laptop brand in Indonesia (80.9%), according to the Kurious-KIC survey. It is followed by Acer and Lenovo, known by 79.2% and 74.5% of respondents, respectively.
The Kurious-KIC surveyed 885 respondents across various regions of Indonesia, with 49.2% male respondents and 50.8% female respondents.
More than half of the respondents were from Java (excluding Jakarta) at 61.4%, followed by Jakarta (14.6%), and Sumatra (12.4%). Respondents from Kalimantan, Sulawesi, Bali-Nusa Tenggara, and Maluku-Papua ranged from 0.7% to 3.3%.
Most respondents were aged between 35-44 years old (31.4%), followed by the 25-34 age group (29.2%) and the 45-54 age group (23.2%).
The survey was conducted from February 28 to March 9, 2023, using the computer-assisted web interviewing (CAWI) method, with a margin of error of approximately 3.29% and a 95% confidence level.
"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."
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