YSL, Top-Selling Perfume Brand in August 2021

The Covid-19 pandemic has led to rapid growth in the fragrance or perfume industry. During the Work from Home (WFH) period, people sought to create comfortable environments to reduce stress. One way to achieve this was by using body perfume throughout the day.

According to compass.co.id, here is a list of the ten best-selling perfume brands from August 1-15, 2021, on the Shopee and Tokopedia marketplaces.

1. YSL (Market share: 5.4%)

Yves Saint Laurent (YSL) topped the list of best-selling perfumes on Shopee and Tokopedia during this period, holding a 5.4% market share. Founded in 1962 by Yves Saint Laurent and his partner, Pierre Bergé, YSL's best-selling product was Black Opium perfume.

2. Dior (Market share: 4.8%)

Dior, a French luxury goods producer founded in 1946 by Christian Dior, saw its men's fragrance, Dior Sauvage, become a best-selling perfume on Shopee and Tokopedia from August 1-15, 2021.

3. Bvlgari (Market share: 4.2%)

Bvlgari, an Italian company selling various precious stones and jewelry, also produces popular luxury perfumes, such as the Omnia, Le Gemme, and Bvlgari Man series.

4. Chanel (Market share: 3.6%)

Chanel, a French company producing clothing, accessories, perfumes, and other fashion products, saw its men's fragrance, Bleu De Chanel, with its strong woody and citrus scent, achieve popularity.

5. HMNS (Market share: 3.5%)

HMNS (pronounced humans) is a local Indonesian perfume brand that emerged in mid-2019. Some of its products include Alpha, Essence of the Sun, Orgasm, and Farhampton.

6. Geamoore (Market share: 3.4%)

Another local Indonesian brand, Geamoore, is a beauty product company. One of its products is inspired perfume, fragrances inspired by famous designer brands such as Baccarat and Jo Malone.

7. Victoria's Secret (Market share: 3.3%)

Victoria's Secret, an American company, sells lingerie, women's clothing, and beauty products. Its popular body mists offer fresh scents suitable for everyday use.

8. The Body Shop (Market share: 2.8%)

The Body Shop, based in the UK, is known for its products using natural ingredients. The brand offers a variety of perfumes, from body mists and eau de toilette to eau de parfum and perfume oils.

9. Zara (Market share: 2.8%)

Zara, a Spanish clothing brand, also offers a range of perfumes for men and women. One of its popular fragrances is Zara Gardenia.

10. Kahf (Market share: 2.6%)

Kahf is a local Indonesian brand providing men's grooming products using natural ingredients. Its products include Revered Oud, Humbling Forest, Invigorating Waterfall, and True Brotherhood.

(Read More: Impact of the Pandemic: 7.06 Percent of Micro, Small Industries Closed at the End of 2020)