Apple and Samsung Dominate the Global Tablet Market in Q1 2023

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Nabilah Muhamad 08/06/2023 16:30 WIB

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Apple and Samsung dominated global tablet shipments throughout the first quarter of 2023.

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Global Tablet Shipment Volume (Q1 2023)

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Apple and Samsung dominated the global tablet market throughout the first quarter of 2023.

According to a report by the International Data Corporation (IDC), during that period Apple shipped 10.8 million tablet units to the global market.

This made the company founded by Steve Jobs the number one tablet producer with a 35.2% market share.

Samsung came in second, distributing 7.1 million tablet units to the global market and achieving a 23.1% market share.

Meanwhile, Huawei ranked third with 2 million tablet units shipped. According to IDC, Huawei's success was driven by its strategy of producing compatible large-screen tablets.

Lenovo was in fourth place, with a decrease in tablet shipments from 2.2 million units in Q1 2022 to 1.9 million units in Q1 2023. This was influenced by declining market demand.

Amazon was in fifth place with 1.4 million global tablet shipments. In the first quarter of last year, they were able to distribute 3.7 million tablet units.

"Amazon's tablet shipments were at their lowest in Q1 2023 since the pandemic. This decline was influenced by seasonal trends, accumulated inventory, and low market demand," wrote IDC in its report.

(Also Read: [link to article about Samsung's smartphone market share])

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."